Q2 2025 Performance of Top Photo & Video Apps in Bulgaria

In the second quarter of 2025, the top photo and video applications on a unified platform in Bulgaria showed varied performance trends. Here’s a detailed look at each app’s metrics, including weekly downloads, revenue, and active users, based on Sensor Tower data.

CapCut - Video Editor by Bytedance Pte. Ltd saw a steady increase in weekly revenue, peaking at approximately $9.2K in early May. Downloads showed a notable rise towards the end of the quarter, reaching around 14.7K in late June. Active users also exhibited growth, climbing from 275K to 355K.

PixVerse: AI Video Generator from MOTIVAI PRIVATE LIMITED experienced fluctuations in revenue, with a high of $383 in April. Downloads decreased significantly over the quarter, dropping to about 1.2K by the end of June. Active users remained relatively stable, averaging around 24K.

Canva: AI Photo & Video Editor reported consistent weekly revenue, averaging around $7K. Downloads decreased steadily, with numbers falling to approximately 2.8K by June’s end. Active users peaked at 37.6K mid-quarter before declining to 25.5K.

Instagram showed a gradual increase in downloads, reaching 15.3K in the last week of June. Revenue remained stable, averaging around $3K weekly. Active users fluctuated slightly but ended the quarter with a strong base of 1.26M.

Snapchat maintained consistent downloads, peaking at 14K in late June. Revenue showed an upward trend, reaching $3.7K in late June. The app's active users increased, with a peak of 400K mid-June.

For more detailed insights and data, visit Sensor Tower’s platform.